Screenvision signs local plexes

In-theater advertising firm Screenvision has inked a pact with local movie ad firm BeforeTheMovie.The deal expands Screenvision's footprint mainly on the West Coast, as BeforeTheMovie handles a total 33 locations and 329 screens in markets like L.A. and Las Vegas.As part of the deal, Screenvision gains exclusive national selling rights at all BeforeTheMovie sites, which includes 25 screens in L.A., 116 in San Francisco and 84 in Sacramento."This partnership allows BeforeTheMovie to offer exhibitor partners the best of both worlds, strong local advertising along with national advertising," said Before-TheMovie CEO Corey Tocchini. "(Screenvision is) the perfect partner to provide an additional revenue stream to our exhibitors."Based in Vacaville, Calif., BeforeTheMovie reps three exhibs, Brenden Theaters, Cinema West and Santa Rosa Entertainment Group. Contact Andrew Stewart at andrew.stewart@variety.com